By enjoying fans of all ages and demographics, striking a balance between consistency and adaptability and taking the time to listen to customers Lego has found a way to keep its interlocking stones inside the hands of millions. 2 weeks . model that other companies ought to follow, says McKee.
Last 1948, Ole Kirk Kristiansen and his workshop had just starting producing a variety lego things of wooden gadgets. It was not before the following season that they set about using a fresh plastic-injection rounds machine to generate plastic stones, which soon gave these people an advantage over their competition in the flourishing post-war marketplace.
In 1949, they launched producing the bricks with studs to them to enable them to situation together. It was a key iteration, making the bricks far more stable and durable. Later, in 1958, they built a major improvement with the benefits of what is known while the “stud and joining system”, which in turn ensures that every Lego brick fits with any other brick. These two essential iterations are why Profano sets produced 40 years before still interlock seamlessly with those fabricated today.
Over time, Lego has got kept their finger relating to the pulse of pop lifestyle by partnering with big-name franchises including Star Wars and Harry Potter. It includes also appreciated the community of adults which might be fans of the trademark, known as AFOLs (Adult Fans of Lego), with a choice of sets including the Back to the Potential DeLorean time machine and a set of woman Nasa researchers.